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Gaming Pathology

Gaming Pathology

Piles Of Games, Copious Free Time, No Standards

Marketing Spiel

Posted on August 14, 2007 by Multimedia Mike

A few months ago, I picked up a CD-ROM at a spent video shop that contained various Ubisoft marketing materials for upcoming games, where “upcoming” was defined as anytime from a few months to a year after the middle of 2004. I wrote about this more in this entry. The disc contained a bunch of Powerpoint presentations that were marked as not being meant for public consumption. I thought about uploading them at the time, but PPTs aren’t very friendly to the web.

Last month, however, I learned of a service called slideshare, which can be described succinctly as the YouTube of Powerpoint presentations. I have uploaded all 14 PPT files for your perusal:

  • Advanced Guardian Heroes
  • Alexander
  • Brothers In Arms
  • Chessmaster
  • Far Cry – Instincts
  • Myst IV Revelation
  • Pacific Fighters
  • Prince of Persia 2 (later named Warrior Within)
  • Rocky Legends
  • Secret of the Silver Earring
  • Silent Hunter III
  • Star Wars Trilogy – Apprentice of the Force
  • Tom Clancy’s Ghost Recon 2
  • Tom Clancy’s Splinter Cell Chaos Theory

Now that the slides are out there, perhaps someone can answer this burning question: Who are these slides made for? My best guess is that they are targeted towards retailers, trying to sell them on devoting shelf space to Ubisoft titles by describing how strong their various brands are based on a variety of factors. E.g., the Rocky Legends Product Presentation describes the target demographic of the game, and what other things that demographic is statistically known to like (South Park, The Dave Chappelle Show, and ESPN Sports Center).

I’m no expert on game retailing. That’s why I ask.

See Also:

  • This CD-ROM archived at the Internet Archive
Posted in The Big Picture | 1 Comment

1 thoughts on “<span>Marketing Spiel</span>”

  1. 5/26/21
    9:07 pm
    May 26, 2021
    9:07 pm

    Developing MobyCAIRO | Breaking Eggs And Making Omelettes says:

    […] A disc that needed archiving (a marketing/press assets CD-ROM from a video game company, contents described here) which appeared to have some pretty clear straight […]

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