My curiosity was satisfied this evening when I booted back into Windows and found the mechanism by which Snow Day: The GapKids Quest alerts you that it’s about that time to pay another visit to your local GapKids clothing outlet:

I was presented with the preceding dialog on startup. I can’t believe it didn’t occur to me to search in Windows’ Startup folder where there is presently a program called GapSDR.exe invoked every time Windows starts.